Google and a Strong Internet Marketing Strategy

Have you ever counted how many advertisements you are exposed to in a day?  While studying advertising, I received an assignment to do so for a week.  It was overwhelming.

I started by counting billboards, TV and radio spots, newspaper/magazine ads and banners.  The more I consciously looked I noticed fliers, handouts, logos at sporting events, branded t-shirts, branded pens, branded note pads, branded magnets and so much more.  My head started to hurt.

After a few days and a tally in the thousands, my professor asked, “Which of those advertisements do you remember?”  My head hurt even more.

I remembered a handful.  They were simple ads that pertained to a void that I needed to fill.  They were messages that resonated with me.

We could spend days talking about the ways that good advertisers find and create messaging that resonates.  If we did so, we would talk about art direction, copy writing, account planning, media and behavioral research, integrated marketing, etc.  For companies that can put out the time and money to do these right, they make sense and can work wonders for the bottom line.  However, most small businesses don’t have the time and resources to do so.

Enter Google and a strong internet marketing strategy:

Answers.  Those resonate with everyone.